An annual consumer insight and industry forum by Beerka, designed to explore how urban Indonesians navigate growing financial pressure—and how these behavioral adaptations are reshaping consumption patterns, financial decision-making, and brand choice in an increasingly digital economy.
Beerka Consumer Forum (BCF) is an annual consumer insight and industry platform initiated by Beerka to connect
real consumer behavior with strategic decision-making.
BCF integrates rigorous research, insight-led content, cross-industry dialogue, and brand collaboration to help
organizations understand not only what consumers do—but why they do it, and how these behaviors evolve under
pressure.
Designed as a long-term ecosystem rather than a one-off event, BCF serves as a credible reference point where
consumer reality informs strategy, innovation, and responsible growth.
Beerka Consumer Forum (BCF) is an annual consumer insight and industry platform initiated by Beerka to connect real consumer behavior with strategic decision-making.
BCF integrates rigorous research, insight-led content, cross-industry dialogue, and brand collaboration to help organizations understand not only what consumers do—but why they do it, and how these behaviors evolve under pressure.
Designed as a long-term ecosystem rather than a one-off event, BCF serves as a credible reference point where consumer reality informs strategy, innovation, and responsible growth.
Connecting real consumer behavior, data, and insight across categories and industries to build a shared understanding of consumer reality.
Bringing together brands, fintechs, financial institutions, and strategic leaders to exchange perspectives and align on emerging challenges and opportunities.
Enabling the creation of consumer relevance—through value-driven offerings, responsible financial solutions, and sustainable brand relationships.
Bringing together brands, fintechs, financial institutions, and strategic leaders to exchange perspectives and align on emerging challenges and opportunities.
Connecting real consumer behavior, data, and insight across categories and industries to build a shared understanding of consumer reality.
Enabling the creation of consumer relevance—through value-driven offerings, responsible financial solutions, and sustainable brand relationships.
Urban consumers today operate in an increasingly complex and pressurized financial environment. Rising living costs,
lifestyle inflation driven by digital exposure, and frictionless payment systems have transformed financial decisionmaking
into an always-on, high-frequency process.
Everyday decisions—how to pay, when to buy, whether to delay or optimize spending—now accumulate into longterm
financial outcomes. As a result, financial stability is no longer defined by income alone, but by behavioral
discipline, value judgment, emotional control, and long-term orientation.
This shift is reshaping how consumers evaluate brands, products, and financial services. BCF 2026 focuses on
understanding these dynamics and translating them into insight that matters for both consumers and industries.
Urban consumers today operate in an increasingly complex and pressurized financial environment. Rising living costs, lifestyle inflation driven by digital exposure, and frictionless payment systems have transformed financial decisionmaking into an always-on, high-frequency process.
Everyday decisions—how to pay, when to buy, whether to delay or optimize spending—now accumulate into longterm financial outcomes. As a result, financial stability is no longer defined by income alone, but by behavioral discipline, value judgment, emotional control, and long-term orientation.
This shift is reshaping how consumers evaluate brands, products, and financial services. BCF 2026 focuses on understanding these dynamics and translating them into insight that matters for both consumers and industries.
BCF 2026 is delivered through an integrated series of engagements designed to build
shared understanding, facilitate dialogue, and create industry impact.
BCF 2026 is delivered through an integrated series of engagements designed to build shared understanding, facilitate dialogue, and create industry impact.
Insight-led conversations examining financial pressure, behavioral adaptation, and implications for brands and fintechs.
The official release of the Urban Financial Behavior Report 2026, presenting key findings and strategic implications.
A cross-industry forum bringing together brand leaders, fintech executives, financial institutions, and strategists to discuss relevance in a value-driven market.
Recognition for brands that actively support smart financial behavior and contribute to consumer financial wellbeing.
BCF offers partners more than exposure. It offers a strategic role within a credible insight
ecosystem that shapes how industries understand and respond to evolving consumer
behavior.
Partners gain access to insight, dialogue, and visibility that support long-term consumer
relevance—not just short-term attention.
BCF offers partners more than exposure. It offers a strategic role within a credible insight ecosystem that shapes how industries understand and respond to evolving consumer behavior.
Partners gain access to insight, dialogue, and visibility that support long-term consumer relevance not just short-term attention.
[Beerka is a research and program agency dedicated to understanding real consumer
behavior in a rapidly changing market environment.
Working with brands, fintechs, and institutions, Beerka translates insight into meaningful
strategy—helping organizations build relevance, responsibility, and competitiveness over
the long term.
Beerka Consumer Forum is part of Beerka’s commitment to creating credible, insight-led
industry platforms that go beyond projects and campaigns.
Beerka is a research and program agency dedicated to understanding real consumer behavior in a rapidly changing market environment.
Working with brands, fintechs, and institutions, Beerka translates insight into meaningful strategy—helping organizations build relevance, responsibility, and competitiveness over the long term.
Beerka Consumer Forum is part of Beerka’s commitment to creating credible, insight-led industry platforms that go beyond projects and campaigns.
