Should you have any questions that have not been explained on our website, please do not hesitate to contact us
Bintang lima untuk pelayanan Beerka.
Behind the success of a circulating product or service in the market, there must be a story of significant market research. Market research is essential for starting and running a successful business. It gives companies direction and helps them stay tuned in what customers want and industry/market offers.
To run a successful business, companies need to conduct market research; by learning deeply about customers, competitors and industry. Why customer, because customer is where companies make money from. Learning customer will help companies to get much better understanding of their wants, needs and expectations, behaviors and demographics profile. By having sufficient data makes it much easier for companies to make products/services they’re looking for, and even adjust everything about business to better fit customers’ needs.
Apart from customers, taking a look into industry is also important point as it will help companies get a better sense of their position. Industry analysis helps companies assess demand, supply and perhaps technological changes. It can find external factors that influence the competition. Industry analysis also enables companies better forecast growth rate and plan for evolving industry dynamics to find the best possible strategy to increase market power.
So important are customer and industry insight for business, Beerka periodically conducts study to provide clients with various insights and reports related to industry, market, consumer trends, people’s habits & behavior, public opinion, etc. Currently Beerka is in process of producing final omnibus report on consumers and industry analysis.
- Top Consumer Indicators
A longitudinal study on key consumer indicators, describing consumer profile based on 4 dimensions framework. Please contact us to further discuss or get a RFQ - Sharia Financial Services
A cross-sectional study on key points of sharia financial services based on user-non user perspectives. Please contact us to further discuss or get a RFQ
KELOMPOK RISET STRATEGIS
Riset Segmentasi
Pemetaan segmen pasar atau pelanggan
Riset Positioning
Melihat posisi relatif produk/merek dalam peta persaingan
Studi Industri
Meneliti profil dan karakteristik sebuah industri
Market Sizing
Melakukan perkiraan dan pendugaan besaran pasar produk
Competitive Advantage
Melihat peta keunggulan relatif suatu produk/merek dalam peta persaingan
Market Profiling
Meneliti profil dan karakteristik sebuah pasar
KELOMPOK RISET EVALUATIF
Efektifitas Program Pemasaran
Mengukur dan mengevaluasi
efektifitas pelaksanaan program pemasaran yang telah berjalan
Riset Ekuitas Merek
Mengukur dan mengevaluasi
indeks ekuitas suatu merek,
termasuk perbandingannya
dengan sejumlah pesaing
terdekat
Survei Kepuasan Pelanggan
Mengukur dan mengevaluasi
indeks kepuasan pelanggan
terhadap layanan atau kinerja
produk/merek
Tracking Produk & Merek
Pemantauan kinerja produk/merek berdasar kriteria tertentu secara periodik dalam rentang waktu tertentu
PENGUMPULAN DATA
Wawancara Tatap Muka - Kertas
Wawancara langsung – face to face - ke responden menggunakan kuesioner terstruktur – paper based interview
Telesurvey
Wawancara langsung ke responden dengan bantuan telephone/HP, mengacu pada kuesioner yang telah disusun sebelumnya
Wawancara Tatap Muka - Android
Wawancara langsung – face to face - ke responden menggunakan kuesioner terstruktur dengan bantuan aplikasi survei berbasis android – android based interview
Focus Group Discussion - FGD
Diskusi terarah tentang topik tertentu yang melibatkan responden spesifik dan dipandu oleh seorang moderator terlatih
Desk Research
Eksplorasi informasi dan data secara luasmendalam dengan mengandalkan pada sumber-sumber informasi/data yang telah tersedia
In-depth Interview - IDI
Wawancara langsung ke responden yang menjadi sumber utama data/informasi dengan penggalian secara luas dan mendalam.